2D explainer videos are a staple for businesses and content creators looking to convey complex ideas in easy-to-understand bite sized content.
With technology and viewer expectations constantly evolving, so too must the techniques used to create these videos.
Here are ten cutting-edge techniques to make your 2D explainer videos truly stand out.
1. Employ Dynamic Typography
Dynamic typography involves animating text in a way that complements the voiceover and visuals. This technique ensures that key points are highlighted and retained by viewers. It helps make your message more coherent and grabs attention.
2. Integrate Kinetic Text
Kinetic text takes dynamic typography a step further by making text the star of the show. By creatively animating text to tell the story, you can create sequences that hold the viewer’s attention. This method works exceptionally well for tech-driven or data-heavy content.
3. Use Morphing Transitions
These transitions involve seamlessly transforming one image or shape into another. This technique adds a smooth flow in your video, making it more interesting to watch and easier for viewers to follow. It adds a professional touch and can be used to illustrate changes or transformations effectively.
4. Employ Character Animation
Character animation brings a human element to your explainer videos. By animating characters that viewers can relate to, you create an emotional connection that encourages engagement. Focus on expressive movements and facial expressions to convey emotions and messages effectively.
5. Incorporate 3D Elements
Adding subtle 3D elements to your 2D animations can add depth and dimension to the video. Use 3D objects sparingly to enhance key parts of your story without overwhelming the 2D aesthetic.
6. Utilize Hand-Drawn Effects
Hand-drawn effects can give your 2D explainer videos a unique, personalized feel. This technique involves incorporating sketch-like animations that appear to be drawn in real-time. It’s an excellent way to add a touch of creativity and originality to your videos.
7. Add Interactive Elements
Interactive elements in explainer videos can significantly increase viewer engagement. By allowing viewers to click on certain parts of the video for more information or to navigate through the content, you create a more immersive experience. This can be particularly effective for educational or product demonstration videos.
8. Implement Motion Graphics
Motion graphics are a versatile tool in explainer videos. They can be used to animate logos, create transitions, and visualize data. When integrated with a well-crafted script, motion graphics can simplify complex information and keep viewers engaged.
9. Focus on Storytelling
Great storytelling is at the heart of every successful explainer video. Ensure your video has a clear beginning, middle, and end, and uses a narrative that resonates with your audience. Combine storytelling with the aforementioned techniques to create a compelling and memorable video.
10. Optimize for Mobile Viewing
With a significant portion of video content being consumed on mobile devices, optimizing your explainer videos for mobile viewing is crucial. Ensure that text is legible, animations are clear, and the overall design is mobile-friendly. This approach guarantees that your content reaches a broader audience effectively.
Case Studies and Examples
Example 1: Dynamic Typography in Action
A financial services company taking inspiration from 2d animation sites used dynamic typography to explain complex investment concepts. By highlighting key terms and numbers, they made the content more digestible and engaging for their audience, resulting in a 30% increase in viewer retention.
Example 2: Character Animation for E-learning
An e-learning platform incorporated character animation in their explainer videos to teach language lessons. The relatable characters and expressive animations helped learners connect with the material, leading to higher engagement and better learning outcomes.
Example 3: 3D Elements in Tech Product Videos
A tech startup added 3D elements to their 2D explainer video to showcase their new gadget. The 3D visuals highlighted the product’s features and benefits more effectively, resulting in a 25% increase in pre-order sales.
Best Practices for 2D Explainer Videos
- Script First, Animate Later: Ensure you have a solid script before diving into animation. A clear script will guide your animation and ensure your message is coherent and engaging.
- Keep it Concise: Attention spans are short, so keep your explainer videos concise and to the point. Aim for a duration of 1-2 minutes, focusing on the most critical information.
- Focus on Quality Audio: Good audio quality is as important as visuals. Invest in a clear voiceover and appropriate background music to complement your animation.
- Test and Iterate: Before finalizing your video, test it with a small audience to gather feedback. Use this feedback to make necessary adjustments and improve the overall quality.
Adopt Change and Win
As keeping hold of the audience’s attention becomes harder, employing dynamic typography, kinetic text, morphing transitions, character animation, 3D elements, hand-drawn effects and more can make your 2d explainer videos share worthy.
These techniques, combined with best practices, will make your explainer videos stand out in a crowded digital space, communicating your message and driving your desired outcomes.
If you are on the internet looking for 2d animation sites to make your 2D explainer videos that convert and make you massive sales give our world-class animators a try. You can contact our customer support team 24/7.
