In a world where attention spans are fleeting, and information overload is the norm, the need for concise and impactful communication has never been crucial.
Explainer videos have become a powerful tool for businesses and content creators to convey complex ideas visually and engagingly.
Creating an animated explainer video can significantly enhance your communication as an explainer video production company, whether they are promoting a product, explaining a concept, or simplifying a process.
Let’s reveal the mystery behind why explainer videos have become the go-to solution for business.
We’ll walk you through the step-by-step process of making an animated explainer video that captures your attention and effectively communicates your message.
Let’s get started.
What Exactly are Explainer Animated Videos?
Explainer animated videos are short, engaging videos designed to explain a product, service concept, or process in a clear and concise manner. Explainer videos use visuals, animations, and narration or text to simplify complex information and make it easily understandable for the audience. Businesses, organizations, and content creators mainly use these videos to introduce a new product or service and communicate key messages in a compelling and accessible way. These videos aim to grab viewers’ attention, convey information efficiently, and renounce lasting impressions.
Crafting Clarity: The Artistry Behind Explainer Video Creation
The explainer animated video creation process involves the many crucial steps to follow that, include:
Define Your Objective
Clearly outline the purpose of your animated explainer video. Identify the key message you want to convey and the target audience. Understanding your goals will guide the entire production process.
Develop a Script
Craft a compelling script that succinctly communicates your message. Keep it concise, engaging, and focused on solving a problem or addressing a need. A well-written script is the foundation of a successful explainer video.
Create a Storyboard
Translate your script into a visual representation with a storyboard. Sketch out scenes, transitions, and key visuals to provide a blueprint for your animation. This step helps ensure a smooth flow and coherence in your video.
Choose the Right Animation Style
Select an animation style that resonates with your brand and your audience. Whether it’s 2D animation, 3D animation, whiteboard animation, or motion graphics animation, each style conveys a different tone. Consider your target audience and the nature of your message when making this decision.
Select a Quality Animation Software
Invest in reliable animation software that suits your skill level and project requirements. Popular choices include Adobe After Effects, Toonly, Vyond, and Powtoon. Familiarize yourself with the chosen software to streamline the animation process.
Design Engaging Visuals
Create visually appealing graphics that complement your script and storyboard. Pay attention to color schemes, typography, and overall aesthetics. Consistency in design enhances the professional look of your explainer videos.
Add Voiceover or Text
Decide whether your video will have a voiceover or rely on on-screen text. A professional voiceover can add a human touch, while on-screen text ensures clarity, especially for international audiences. Ensure that the audio complements the visuals seamlessly.
Incorporate Background Music
Select background music that enhances the mood and pacing of your video. Ensure the music doesn’t overpower the narration or distract from the visuals. Strike a balance that enhances the overall viewing experience.
Time Your Transitions
Pay attention to the timing of transitions between scenes. A well-paced video maintains audience engagement—sync animations with the script to create a cohesive and enjoyable viewing experience.
Test and Gather Feedback
Before finalizing your animated explainer video:
- Please share it with a test audience or colleagues.
- Collect feedback to identify areas for improvement.
- Address any concerns or suggestions to enhance the overall quality of your video.
What are The Best Animation Software Options for Making an Explainer Video?
There are several animation software options available for making an explainer video. Some of the most popular ones include Adobe After Effects, Toonly, Vyond, and Powtoon. The choice of software will depend on your skill level and project requirements.
Diverse Roles of Explainer Animated Videos
Explainer video animations find a wide range of applications across various industries and purposes due to their effectiveness in simplifying complex information. Here are some common applications:
Marketing and Advertising
- Introducing a new product or service.
- Showcasing key features and benefits.
- Promoting a brand or explaining its unique selling points.
Educational Content
- Teaching complex concepts in a visually engaging manner.
- Training employees on new processes or tools.
- Creating instructional materials for online courses.
Corporate Communication
- Communicating company values and mission.
- Explaining internal policies and procedures.
- Orienting new employees to the organization.
Website Landing Pages
- Providing a quick overview of products or services.
- Engaging website visitors and encouraging further exploration.
Social Media Marketing
- Capturing attention on platforms like Facebook, Instagram, and LinkedIn.
- Conveying messages quickly in a format suitable for social media.
Customer Support
- Offering self-help guides and troubleshooting tips.
- Explaining how to use a product or service effectively.
Healthcare and Medical Education
- Simplifying medical procedures or health-related information.
- Educating patients on treatment options.
Mobile Apps and Software
- Guiding users through the functionalities of an app.
- Demonstrating software features in a user-friendly way.
Sum-up
An explainer video requires careful planning, creativity, and attention to detail. Explainer Video productions follow these steps; you can create a visually stunning and compelling video that resonates with your audience, conveys your message, and leaves a lasting impression. These videos have various applications and purposes across distinct platforms.
That’s all you need to know to create animated explainer videos.
To learn more about creating great videos, visit our website for a detailed guide.
