Creating a great explainer video takes more than just animation. It’s about narrating the engaging story, targeting the right tone, and only showcase direct message from start to finish. At AnimatedVideos.co, we pair creativity with strategy to turn assumptions into videos that not only look good but actually deliver results.
In this guide, we’ll take you behind the scenes of the explainer video production process, so you know exactly how it works and what to expect when working with a team like ours.
Why Understanding the Explainer Video Process Matters
Many businesses underestimate how strategic and structured a video project must be to be effective. A good animated video production company takes your idea and transforms it into a compelling story that educates and converts. Understanding the process helps you:
- Set realistic expectations and timelines
- Stay aligned with your creative team
- Ensure your video communicates clearly with your audience
Whether you’re working with a 2D explainer video company or a full-service video animation agency, following a clear production framework leads to better results.
Step 1: Discovery and Creative Brief
The process begins with understanding your goals, audience, product/service, and the outcome you want to achieve. At this stage:
- You meet with your project manager and creative team
- Define your audience, video length, tone, and message
- Review competitor videos and market benchmarks
This information is used to create a compelling, eye-catching short that guides every stage of the project. At AnimatedVideos.co, we use it to outline your story, brand style, tone, call-to-action, and overall goals. By getting clear on strategy from the start, we cut down revisions and deliver a video that hits the mark.
Step 2: Scriptwriting
The script is the heart of your explainer video. It’s where the message takes form. Our writers craft conversion-optimized scripts that:
- Define the problem and position your brand as the solution
- Use plain language with a conversational tone
- Integrate subtle emotional appeal and narrative logic
To keep the animation interactive for your audience we use proven frameworks such as PAS (Problem-Agitate-Solution), FAB (Features-Advantages-Benefits), or AIDA (Attention-Interest-Desire-Action), to keep the interest of the viewers.
You’ll receive a draft and get up to two revision rounds to fine-tune your voice. Every word in your explainer video is designed to serve engagement and retention.
Step 3: Storyboarding
With your script approved, our visual design team begins the storyboard. This is essentially a visual blueprint for your animated explainer video. It includes:
- Sketches or mockups for each scene
- On-screen text and visuals
- Color cues and transitions
You’ll review the storyboard and have input before we begin animation. This stage ensures visual alignment with your expectations and minimizes backtracking.
Step 4: Voiceover Selection
We know how the emotional tone of the voice over can grab the attention of the viewers. We offer professional voice artists in a wide range of languages and accents.
- Choose voice based on gender, tone (corporate, friendly, energetic), and region
- Get samples to review before finalizing
- We sync voice perfectly with storyboard timing
This step ensures your animated video production speaks in your brand’s voice.
Step 5: Animation and Motion Design
Now the real magic happens. Our motion designers and animators build each frame using tools like After Effects and Illustrator.
- Characters, icons, and scenes are animated
- Transitions, effects, and visual rhythm are added
- Audio and visuals are synced for cohesion
To level up the animation we offer tons of lucrative styles, including 2D animation, motion graphics, whiteboard, and hybrid formats. Each scene is optimized for clarity, engagement, and storytelling.
Step 6: Sound Design and Music
Audio isn’t an afterthought—it’s essential. We layer in:
- Royalty-free music tracks that support the video’s emotion
- Sound effects that add realism and flow
- Final audio mastering to balance volume, voice, and effects
A well-designed soundtrack elevates emotional impact and viewer retention.
Step 7: Review and Revisions
With the animated video nearly complete, we send it to you for feedback. Depending on your package, you get 2–3 revision rounds.
- Review the pacing, visuals, and voice alignment
- Request changes to animations, timings, or audio
- Approve the final version for export
We maintain fast turnaround at this stage while ensuring the result matches your vision.
Step 8: Delivery and Optimization
Final delivery includes all formats you need: MP4, MOV, and optimized versions for YouTube, LinkedIn, websites, or mobile. We also:
- Deliver HD/4K videos as requested
- Offer subtitle integration and thumbnail design
- Provide short video cuts for ads or social use
We’ll guide you on where and how to deploy your new explainer video for maximum impact.
If you’re still exploring whether you need an explainer video or how to choose the right provider, we recommend reading our in-depth guide on how to choose the right explainer video company. It breaks down the red flags to avoid, what to expect from a high-quality agency, and how to align your video with your marketing goals.
Why AnimatedVideos.co Is Your Trusted Production Partner
- 100% custom visuals—no templates
- Expert team of writers, animators, and voice artists
- Transparent pricing and flexible production schedules
- Trusted by SaaS startups, medical firms, agencies, and educators
So, either you are planning to create your first animated explainer video or want scale up your visual marketing with multiple assets, we provide consistent, conversion-focused video content.
🔎 FAQs – Explainer Video Production Process
What if I don't have a script or creative brief?
That’s perfectly fine. We’ll hop on a call, learn about your business, and handle the script and visuals from there. You don’t need anything figured out beforehand.
Can I make changes after the storyboard is approved?
- Yes, though it’s best to lock in major stuff before animation begins. Small tweaks are okay, but big changes later can slow things down.
What styles of animation do you offer?
We do all sorts — 2D, motion graphics, whiteboard, isometric, and mixes of different styles. We’ll help you choose what fits your message best.
Do you provide voiceovers in other languages?
Yes, we’ve got a solid range — over 15 languages, different accents, male or female voices. We can add subtitles too if needed.
Will the video include my branding?
Yes, 100%. Your colors, logo, fonts, tone — everything will be on-brand. We make sure it looks and feels like you.
Do I own the final video?
Yes, it’s all yours. You’ll get the final files and full usage rights. No strings attached.
Can I repurpose my video into ads or short social clips?
Absolutely. We can break it into short social posts, reels, ads, or anything else you need.
What tools do you use to animate videos?
We use tools like After Effects, Illustrator, and a few others. But really, it’s our team’s creativity that brings things to life.
How do I get started?
It’s easy to begin—just contact us or fill out the quote request form. We’ll set up a call and walk you through everything from there.
🎯 Looking for a reliable partner to bring your story to life?
Explore our full suite of explainer video services and discover why businesses trust AnimatedVideos.co to deliver high-quality, impactful animations.
