How to Make a Whiteboard Animation Engaging?

whiteboard animation showing an animator drawing a businessman

Have you ever seen whiteboard animations that grab your attention in the first five seconds and you just can’t seem to skip? 

Today we will dig into what makes them engaging and how you can also create whiteboard animations that don’t just grab attention but also convert! 

Keep reading to learn how you can make your animated content become more memorable and impactful.

Know Your Audience

Understanding your audience is the first step in making engaging whiteboard animations as it helps you communicate messages targeted directly at them. 

Before creating an animated video, think about the audience’s pain points: 

  • Are they looking for solutions to complex problems? 
  • Do they need entertaining content? 

Answering these questions will allow you to create personalized content ensuring that it piques viewer’s interests and addresses their specific needs.

Crafting an Engaging Script

The script is the backbone of your animation.

A clear, concise, and engaging story keeps your audience hooked from start to finish.

Tips for Writing Engaging Scripts:

  • Start with a hook that grabs attention.
  • Keep the language simple and direct.
  • Use stories to illustrate points.
  • End with a strong call to action.

Use Visual Storytelling

Incorporate characters and scenarios into your whiteboard animation explainer video that make the content fun to watch. 

This makes the content more relatable and engaging and helps the audience connect with the material on a deeper level.

Examples of Effective Visuals:

  • Use metaphors and analogies.
  • Show processes step-by-step.
  • Highlight key points with bold visuals.

Maintain a Consistent Style

Make sure to keep a consistent style throughout the video as it prevents viewers from getting distracted and ensures your animations appear professional and polished. 

Tips for Keeping a Cohesive Look:

  • Stick to a chosen color palette.
  • Use similar animation styles.
  • Maintain uniformity in text fonts.

Using Color and Contrast

Colors are not just decorative. By using the right color scheme you can guide the viewer’s attention, set the tone of the message and evoke emotions that drive your wanted action. 

Best Practices for Using Colors:

  • Use bright colors for highlights.
  • Maintain contrast for readability.
  • Avoid using too many colors.

Incorporating Humor and Simplicity

Humor can break the monotony by adding a touch of relatability and make your animated content more enjoyable and memorable.

Best practices:

  • Avoid cluttering the video with too many details 
  • Focus on the main message
  • Keep it concise and straightforward 

Optimizing Technical Aspects

Make sure your whiteboard animation explainer video is optimized. 

Too fast, and it might be hard to follow; too slow, and it might become boring. Finding the right balance will allow you to maintain viewer interest.

A clear and professional voiceover can greatly improve the feel of your video. 

Make sure the voiceover matches the tone and style of your animation and is creative, easy to understand, and well-paced.

Fun music and sound effects can add depth to your animation. 

Make sure to choose a background music that complements your message and sound effects that enhance key points as they can make your animation more dynamic and immersive.

Case Studies and Examples

Learning from the best can guide your creative process and provide you with insights, helping you understand what made them successful. 

Key Takeaways from Each Example:

  • Strong story and clear message
  • Engaging visuals and consistent style
  • Appropriate use of humor and sound effects

Recommended Tools and Resources

Choosing the right software can make a significant difference. Here are some of the top recommendations:

  • VideoScribe
  • Doodly
  • Powtoon

To improve your skills, explore resources like tutorials, blogs, and courses. For instance, our Blog provides valuable insights into creating engaging animations.

Additional Tips to Improve Your Whiteboard Animation Explainer Videos

  1. Add Text and Illustrations: Use a tool like VideoScribe to add text and illustrations to your animation. This can include adding text, changing its color and position, and using various fonts and editing features
  2. Use Outline Images: Use outline images from the VideoScribe image library to add visual interest
  3. Select the Board Marker Hand: Select the board marker hand to add a personal touch to your animation.
  4. Experiment with Camera Tools: Use the camera tool to adjust the animation time, draw in hand, and flip images for added visual interest.
  5. Add Background Music: Add background music to enhance the overall mood and engagement of your video.
  6. Add GIF Files: Add GIF files to your animation for added visual effects and to make it more engaging.
  7. Customize the Hand Tool: Customize the hand tool to change the color, size, and style of the hand drawing in your video.

How can AI-driven Tools Improve the Production of Whiteboard Animations?

AI-driven tools can significantly improve the production of whiteboard animations by simplifying the process, enhancing creativity, and increasing efficiency.

  • These tools automate repetitive tasks, such as storyboarding and animation, allowing creators to focus on overarching creative decisions and storytelling.
  • They also offer extensive customization options, enabling creators to create animations with specific brand identities and styles.
  • AI tools facilitate collaboration by providing clear communication channels and established processes for client feedback and revisions, ensuring all stakeholders are aligned throughout the production process.
  • AI tools can generate unique character designs, motion patterns, and animation styles, providing a springboard for creative exploration and innovation.
  • They reduce production costs by eliminating the need for actors, sets, and props, making them a cost-effective option for creating high-quality whiteboard animations.

Recap of Main Points

A well-made whiteboard animation requires you to focus on understanding your audience, crafting an engaging script, visual storytelling, maintaining a consistent style, using color and contrast effectively, incorporating humor and simplicity, optimizing technical aspects, and learning from successful examples.

Explore Our Whiteboard Animation Services

Now that you know how to make your whiteboard animation explainer videos engaging, why not let us help you? 

Check out our whiteboard animation services that we offer at Animated Videos or explore our Portfolio to see examples of our work, and Contact Us today to get started on your next successful project.


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