How Whiteboard Explainer Videos Make Complex Ideas Easy

Let’s be honest. We have all been in boring presentations or read a lot of text and lost focus. It is harder than ever to get attention and share a message in today’s quick-moving world. But there is an easy way to grab attention: whiteboard explainer videos.

There are explainer videos that most marketers use. In marketing, 90% of marketers use YouTube, while TikTok is expected to account for nearly 40% of global video ad revenue by 2027.

In this blog, you will see why whiteboard explainer videos are such a game-changer. They break down complex concepts with simple animations and clear narration, making your message easy to understand. They are fun and effective means of communication, keeping your audience’s attention and enhancing retention whether you are selling a product, teaching a concept, or engaging an audience.

Why Whiteboard Explainer Videos Matter

Whiteboard explainer videos help solve an important problem for many businesses, teachers, and marketers. They make it easier to explain complex ideas in a way that grabs attention and improves understanding.

• Simplifying Complex Concepts

Most are to explain complex information in a way that does not overwhelm or confuse the recipient. Explainer videos take complicated topics, break them down into manageable pieces, and make clear pictures to help the recipient grasp them. Even the toughest ideas become easy to follow in this case thus, your audience gets the message without getting lost.

• Keeping Interest

It is harder to keep someone’s attention in today’s fast-evolving digital world. This is where explainer videos come in handy by getting the viewer into interesting pictures. As those images appear, they can keep the audience focused as one shares ideas well without losing their interest.

• Increase Retention

People forget stuff very fast, especially when it is presented in a conventional manner, such as text-loaded slides or paragraphs. Using explanatory videos enables people to remember since the research has indicated that memory improves when there are images and spoken words. People will most probably remember the content if they can both see and hear it.

• Improving Communication and Results

These videos solve common problems with communication when you’re presenting a new product, explaining a concept, or teaching a process. Your audience is bound to understand and retain the message, raising their chances of taking action, purchasing, taking up a course, or mastering a new skill. These are the explainer whiteboard videos, a solution that guarantees delivery by making complex information into something memorable and actionable.

What Are Whiteboard Explainer Videos?

Whiteboard explainer videos are, at the core, short, animated clips that explain an idea, product, or service. There is something simple in this video that gives them that charm. It is typically made with hand-drawn illustrations, slowly revealed on a white background as someone explains what’s going on.

These videos work well because they:

• Simplify hard-to-understand ideas.
• Are fun to watch and engage viewers.
• Use minimal distractions to help focus on the key message.

How Do Whiteboard Explainer Videos Work?

These videos typically follow a clear format:

1. Concept: The main idea or problem that needs to be explained.
2. Illustrations: Simple drawings or icons that help explain the concept step by step.
3. Voiceover: A narrator explains each illustration and ties everything together.
4. Call to Action: At the end, viewers are encouraged to take action, like visiting a website or learning more.

The Benefits of Whiteboard Explainer Videos

Whiteboard explainer videos offer a lot of advantages, whether you’re a small business owner or an educator. 

Here are some of the benefits:

1. Simple Yet Engaging

A whiteboard video is not just a collection of pictures and words. The animation draws the audience in and keeps them engaged while narrating an easy-to-follow story.

2. Increase Conversion Rates

Whiteboard animation videos are widely used by most businesses to help explain their products or services. They have been shown to drive sales and prompt action. A whiteboard explainer video can explain your offer in minutes, making it clear to your audience why they should buy or act.

3. Cost-Effective and Time-Saving

Whiteboard videos are cheaper and less time-consuming to produce compared to filming live-action videos. It is, therefore, great for small businesses or individuals who want a quality video without a huge budget.

4. Easy to Customize

Whether you’re marketing a product or teaching a class, whiteboard explainer video services can be tailored to suit your needs. You can focus on different industries and needs by changing the script, characters, or illustrations.

Key Features of Whiteboard Explainer Videos

Here are the key features that make whiteboard explainer videos work so well:

1. Clear Script

The script is the most important part of a whiteboard explainer video. A good script breaks down complex ideas into smaller, understandable parts. Simple, easy-to-read language keeps your message clear.

2. Engaging Illustrations

Whiteboard animation examples use illustrations that directly relate to the topic being explained. These visuals enhance the message and provide a visual connection that’s easy for viewers to understand.

3. Smooth Animation

A high-quality whiteboard animation video smoothly transitions from one idea to the next. This helps in keeping viewers engaged and the story flowing.

4. Strong Call-to-Action (CTA)

At the end of most whiteboard explainer videos, there’s a clear CTA, prompting viewers to act on what they just learned.

Top Industries Using Whiteboard Explainer Videos

Whiteboard explainer videos are used across different industries because they make information clearer and more engaging. 

Here’s how they’re applied in various fields:

Industry	Purpose of Whiteboard Explainer Videos
Healthcare	Explain medical procedures to patients in a clear and friendly way.
Education	Break down complex subjects for students.
Marketing	Promote products or services simply and effectively.
Nonprofits	Raise awareness on social issues or charitable causes.
Technology	Make technical concepts easier to grasp  for users.

 

Also Read: How Explainer Videos Build Trust in Healthcare

Examples of Whiteboard Animation in Action

Here are a few whiteboard video examples from brands that have nailed the technique:

1. Dropbox: Their explainer video clearly explained how the service works and helped boost conversions by 10%.
2. Airbnb: Used a whiteboard animation in their early days to demonstrate how the platform worked.
3. Charity: Water: Used whiteboard animation services to raise awareness for clean water initiatives globally.

Whiteboard Animation Software: Tools for DIY

If you want to create your own whiteboard explainer videos, there are many tools to help you. These whiteboard animation software tools are beginner-friendly and have features that make creating animations easy.

Popular Whiteboard Animation Software Tools:

 

Software	Features
Doodly	Simple drag-and-drop animations, easy to use for beginners.
VideoScribe	Comes with ready-made assets and supports voiceovers.
Powtoon	Offers templates and is perfect for non-animators.

How Whiteboard Explainer Videos Fit Into Digital Ads

Whiteboard videos are not just used in websites; they can perform magic in digital advertisements. For instance, technology firms use whiteboard explainer videos to make the products or services easier to understand. Google uses whiteboard videos in its advertisements so that businesses can know how it would assist them in expanding their scale of operation. This form of visual narration helps viewers understand things easily.

Whiteboard Animation for Ads:

• Increases Engagement: Because these are visual and narrative-based, the videos have a much better chance of getting audience’s attention.
• Increases Click-through Rates: Because whiteboard animation is very simple yet clearly includes CTAs, it increases the possibility of viewers taking the intended action.
• Helps in Bringing About Brand Awareness: A memorable message can be developed with an emotional appeal to connect the brand with the audience.

You May Also Like: How Much Content Should Your Whiteboard Animation Video Cover?

Finding the Right Whiteboard Animation Company

It is always better to work with a whiteboard animation company that is very professional if you want the best whiteboard animation video. They will guide you through everything, from writing the script to making the animation, as they help you create a message that your audience will remember.

What to Look for in a Whiteboard Animation Company:

• Portfolio: Show examples of your whiteboard video samples or previous work and review the quality and style of your videos.
• Custom Animation: They should also be able to customize your video according to your needs.
• Testimonials: Look at customer reviews to see how happy others have been with their services.
• Pricing: Call to get a quote that suits your budget.

Conclusion

The only way that someone could get noticed these days is if they grab someone’s attention. Whiteboard explainer videos cut the noise by simply taking what can be considered complex ideas and providing them to the audience in a funny, engaging way. One may want to sell something, teach a concept, or raise awareness. And, all of this can be done with these videos.

Thus, why not? Let’s give whiteboard animation services a try; it will engage, entertain, and educate, ultimately becoming the smart and low-cost solution to making an indelible mark.

We create simple, fun whiteboard animation videos that make your web app and development ideas easy to understand and exciting to watch.

Contact us now to start making videos that grab attention and help your message stick!

FAQs

What is Whiteboard Animation?
Whiteboard animation uses hand-drawn illustrations on a white background to explain concepts, often used in website application development and web app marketing.

What is Whiteboard Animation Used For?
It simplifies complex topics for web development, app web design, and web-based application demonstrations.

What is the Difference Between Animation and Whiteboard Animation?
Whiteboard animation focuses on 2D, hand-drawn visuals on a white background, while animation covers broader visual styles.

Is Whiteboard Animation 2D or 3D?
Whiteboard animation is 2D, using hand-drawn illustrations for clearer web app design explanations.

What Software is Used for Whiteboard Animation?
Software like VideoScribe, Doodly, and Powtoon are used to create web application explainer videos.