If people don’t understand what your business does, they won’t stick around. And if things are confusing, you’re probably losing customers. That’s where explainer videos can really help.
A good animated explainer video makes your message easy to understand. It can help you get more leads, more clicks, and stand out from the crowd.
In this guide, you’ll see 10 clear signs that show your business might need an explainer video. We’ll also share simple tips on how to plan and make one that actually works.
1. Your Product or Service Is Complex
If your product has too many steps or involves technical stuff, people might not get it. That’s where animated explainer videos come in. They turn complicated ideas into clear visuals that make sense fast.
This works really well for things like SaaS tools, health apps, fintech, or anything that uses AI. In our explainer video production process, we take your product and map it out step-by-step with a script and storyboard—so it’s easy for anyone to follow.
2. Your Website Has High Bounce Rates
If visitors don’t stick around, they probably don’t get what you’re offering. A short explainer video near the top of your homepage or product page can help. It makes your message clear fast—and keeps people interested.
Our explainer video company guide explained that getting the right video made—and placing it where it matters—can make a big difference in those first few seconds.
3. Your Sales Team Repeats the Same Pitch Daily
If your sales team finds themselves constantly explaining the same features and benefits, it’s time to automate that with an animated video production asset. Explainer videos act like 24/7 virtual sales reps, ensuring every lead gets a consistent, polished message.
4. You’re Launching a New Product or Service
Product launches are prime opportunities to educate your audience quickly. Explainer video production services help you introduce new features, build awareness, and generate excitement without overwhelming your audience.
For SaaS product launches, many brands prefer 2D explainer video companies due to their ability to visually demonstrate abstract digital features.
5. You’re Expanding Into Global Markets
If you’re going global, your message needs to travel well. Animated videos are easy to localize. You can swap out the voice and text—no reshoots needed. The visuals stay the same, so your message stays consistent.
6. You Struggle to Differentiate From Competitors
If your competitors are stealing attention, you need a visual edge. A unique animated explainer video agency can help craft memorable characters, visuals, and storytelling that position your brand as the leader.
7. Your Conversion Rates Are Stagnant
You may have traffic but low conversions. This often signals that your audience isn’t fully grasping your value proposition. Explainer videos increase conversions by building trust, simplifying choices, and guiding viewers toward action.
Our explainer video services page outlines how we build conversion-optimized storytelling into every frame we animate.
8. Your Customer Support Team Handles Repetitive Inquiries
An explainer video can act like a visual FAQ. It answers common questions clearly, so users don’t need to ask. That means fewer support tickets—and happier customers.
9. Your Brand Needs More Personality
Walls of text don’t show personality. Animation does. You can add emotion, style, and story—all in one video. A good video animation agency creates custom characters and makes your brand feel human, not just functional.
10. You Want to Maximize Content ROI Across Channels
Explainer videos aren’t limited to websites. You can repurpose animated content for:
- Social media ads
- Trade shows
- Email campaigns
- Sales presentations
- Investor pitches
The modular nature of animation makes repurposing cost-effective and high-impact.
Why animated-videos.local/ is Your Explainer Video Partner
As a global explainer video production company, animated-videos.local/ specializes in:
- Custom animated explainer video production for SaaS, healthcare, education, finance, and eCommerce
- Multilingual voiceovers & localization services
- Conversion-optimized storytelling
- Full-service production: scripting, storyboarding, animation, sound design
If you recognize any of the signs above in your business, schedule a free consultation. We’ll assess your needs and recommend the right animated explainer video solution to boost your marketing results.
🔎 FAQs – Do You Need an Explainer Video?
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