Have you ever wondered how brands like McDonald’s and characters like Mickey Mouse are instantly recognizable? You capture a glimpse of big black ears, and you know it’s Mickey.
The science behind it is called “stylized art.” It is a powerful tool you can use for your business to achieve that unforgettable effect.
Unlike traditional art that aims for lifelike accuracy, stylized art focuses on creativity and exaggeration. The freedom to mold the characters or elements allows animators to give it their own touch and make it one of a kind.
This blog is all about this powerful tool to help you make a strong, memorable brand that people connect with on a deeper level.
What is Stylized Art?
It’s a way of creating art where you simplify or exaggerate features. Artists don’t aim to make things look exactly like they do in real life. Instead, you add your creative twist to it. Think of it like creating a fun cartoon or a colorful comic book. This makes it different from realistic style, which tries to show things as they are.
Example; Think of the game “Fortnite art style.” The characters look cool and cartoony, not like real people. stylized art definition.
History of Stylized Art
Stylized art isn’t new. Ancient civilizations, like the Egyptians and Greeks, used stylization. They created images of gods, people, and animals with exaggerated features to convey specific ideas. Fast forward to today, and stylized art can be seen everywhere around us!
Modern Examples
- The Simpsons: This TV show is famous for its simple and unique character designs.
- Fortnite: The style games’ art style is a big part of its appeal.
How Stylized Art is Created
Stylized art requires both creativity and skill. It starts with a simple idea in the head of the artist. When they then experiment with shapes, colors, and proportions. By using digital tools like graphic tablets and software to enhance their creativity.
Benefits of Stylized Art for Businesses
Creative Freedom
One big benefit of stylized art is that you can be more imaginative. You can play around with shapes, colors, and designs. This freedom of creativity allows businesses to create something out of the box that becomes a trademark.
Engagement
Stylized art catches people’s eyes. It’s different and fun, which makes it interesting to watch. And will make people notice your brand more.
It may surprise you, but a human brain has the power to process images 60,000 times faster than text! That’s why high-quality animations get more engagement. Using stylized arts you can grab attention more quickly and hold it longer. Which is important because people are continuously bombarded with information.
Branding
Stylized art helps to build your brand identity. A unique art style can make your brand instantly recognizable. It adds a personal touch and makes your brand memorable.
Cost-Effectiveness
Creating stylized art is often cheaper and quicker than realistic art. You don’t have to worry about getting every tiny detail perfectly, saving you both time and money.
Stylized art can also be more adaptable, meaning you can use it across various platforms and mediums without significant changes. This versatility can further reduce costs and streamline your marketing efforts.
Versatility
Stylized art works great everywhere. Whether it’s a website, social media or for any advertisement purpose and even product packaging.
Stylized Art Characters
Stylized art characters have exaggerated features that make them more appealing and memorable. Take the example of Mickey Mouse’s giant ears once again, or Goofy’s large teeth. The exaggerated characteristics of these characters is what makes stylized art so memorable and recognizable.
Why Stylized Characters are Popular
- Memorability: Their exaggerated features make them easy to remember and recognize
- Appeal: These features also make them more visually appealing..
- Versatility: Can be used in various forms of media, from TV shows to merchandise.
Case Studies and Examples
Let’s check out some real-world success stories of businesses that used stylized art to their advantage.
Case Study 1: Cuphead
“Cuphead” is this style game inspired by 1930’s cartoons, and is known for its unique, hand drawn art-style. The stylized art it uses is the reason behind its success. This also attracted a massive audience and got praise for the different things it presented in the animation industry.
Created by Studio MDHR, they took a bold risk by skipping conventional art. And going with stylized art. This decision paid off, as “Cuphead” not only got a lot of praise and love form gamers but also but also won numerous awards for its art and design.
Case Study 2: Airbnb
Airbnb use of stylized illustrations in their marketing materials and website design creates a warm atmosphere. These visuals help convey the idea of community and belonging, which are core aspects of their brand.
How to Implement Stylized Art in Your Business
Are you excited to use stylized art for your business? Here are some easy steps to get started:
- Define Your Brand Vision: Think about what you want your brand to look like. Consider your brand values, target audience, and the message you want to convey. This will help you find the right style for your brand.
- Hire Professionals: Work with artists who specialize in stylized art. Look for artists with a portfolio that matches your vision and style. Collaborating with professionals will ensure high-quality visuals.
- Experiment: Try different styles to see what fits best with your brand. Don’t be afraid to explore various art styles and techniques. This experimentation process can lead to innovative and unique visual solutions.
- Test and Get Feedback: Visit focus groups and start surveys to get data and create stylized that resonates and achieves the desired impact.
Stylized Art is a Game-changer for your Business
Stylized art has its own fan base. They are attention grabbing and cost-effective. For decades this art style has helped brands get strong recognition. If you want to also jump on the bandwagon to success, using stylized art in your animations can really be a game-changer.
Of course you need to adhere to the brand guidelines. But if this style fits, you can achieve great results with the help of a professional animation studio.
With the right approach, stylized art can transform your brand and captivate your audience.
If you want to boost your business with stylized art, start exploring our 3D animation Services and 2D animation services today! Work with talented artists and see how this unique art style can transform your brand. Don’t wait—make your business shine with stylized art!
