“Corporate videos are too pricey to even consider,” goes the thought in the mind of many businesses till they take a peek at what an amazing value these corporate videos can give them. This digital age calls for some serious investments into corporate videos to gain greater benefits by raising awareness, setting trust, and further engagement.
Corporate videos are becoming important in the way people perceive brands. Global digital video ad spend, encompassing corporate videos, will reach US$191.40bn in 2024 and rise to US$268.00bn in 2029, with all three categories making significant contributions: mobile, Connected TV, at US$34.37bn, and short-form videos.
The knowledge of making corporate videos and what factors affect such costs is very important for using this effective communication tool without spending much money. This blog will guide you through the key elements that influence corporate video costs.
What Is Corporate Video and Why Is It Important?
Corporate video is that type of video content made particularly for corporate purposes, be it promotion, training videos, product demos, coverage of events, and even internal communication videos. With the increase in digital platforms, outreach activities, corporate video has come out as the most effective way of spreading a message across large sections of the audience.
Key Points:
- Corporate Video Types: Promotional videos, explainer videos, training videos, interviews, event videos.
- Impact: Increases participation, makes the brand more visible, improves training materials, and helps with overall marketing goals.
What Affects Corporate Video Cost?
Corporate video pricing is influenced by several factors. Each element plays a role in determining the corporate video production rate.
A Few Factors That Impact Cost:
- Video Length and Complexity: Longer videos or those that require more intricate video editing or video animations will likely incur a higher cost.
- Crew and Talent: Larger, more experienced teams or the hiring of talent (e.g., actors or presenters) increases production costs.
- Location and Equipment: Video shoots that require special equipment or locations can quickly increase the price.
Cost Breakdown of Video Factors
| Factor | Impact on Cost |
| Video Length | Longer videos cost more to produce |
| Level of Complexity | Highly detailed videos with special effects increase cost |
| Professional Talent Required | Hiring actors or specialists raises rates |
| Location/Travel | Out-of-town shoots or special permits add to costs |
Corporate Video Pricing Explained
Corporate video cost differs widely depending on the type of video content you are creating and for what purposes it will be used. It saves one from a surprise if one is aware of the cost of producing a video from the very beginning.
- Basic Corporate Videos: These can be simple promo or in-house communications. Prices often start at $1,000 to $5,000 according to length and the producing company.
- High-End Corporate Videos: Short or long-form productions may include the use of special effects and detail scripting or voice-overs and high-end professional equipment. Their prices go between $10,000-$50,000.
- Videos for Websites: A more concise advertisement video that is optimized for the website or even the social networks could fall between $2,000-$10,000.
Also Read: Why Explainer Videos Work and How They Increase Engagement
Understanding Corporate Videography Rates
Corporate videography rates refer to the amount of money charged by a videographer or a production company for the services they provide. Rates for corporate videography can vary depending on location, the complexity of the video, and the experience of the professional team involved.
Breakdown of Videography Costs:
- Freelancers: Rates may start as low as $50-$100 per hour for a freelance videographer.
- Production Agencies: Established agencies might charge $150 to $500 per hour based on their expertise and location.
What Are Corporate Video Production Prices?
Corporate video production prices are important to businesses that are interested in investing in video content. Such prices include everything from pre-production planning and shooting to post-production editing and marketing strategies.
- Entry-Level Projects: These are less customized and can begin at $2,000 to $6,000. Ideal for small businesses seeking an affordable video solution.
- Mid-Tier Projects: This would range from $6,000 to $15,000, which may include customer testimonials or corporate overviews.
- Full-Scale Projects: These range from $15,000 to $75,000 and can include multiple filming locations, high-quality equipment, and professional editing.
Key Cost Drivers:
- Scriptwriting
- Casting
- Filming and Editing
- Use of Special Effects or Animations
Why Do Corporate Video Production Rates Vary?
The variation in rates of corporate video production depends upon multiple elements of the project’s scope. From length to video quality and experience of the production team, each and every aspect matters.
For example, the cost of a video production for a promotional video may differ if it entails specific visual effects or requires extended editing. Videos that are of long length require minute-by-minute breakdowns of video production costs, which can be useful for identifying costs.
Common Considerations:
- Project type and purpose
- Length and visual demands
- Crew members and technical requirements
- Customizations, animations, and special effects
Understanding Promotional Video Production Cost
The use of promotional videos is critical in advertisements and marketing as they will help businesses raise awareness, increase website traffic, and also increase conversions. Promotional video production cost is usually determined by various factors, which include scriptwriting, talent, location, and complexity of the video.
Cost Components Include:
- Scriptwriting: A well-crafted script can cost between $500 to $2,000.
- Filming: Shooting can cost $1,000 to $20,000, depending on the number of locations and equipment.
- Editing: Basic editing might cost $500, while highly detailed edits might add another $2,000 or more.
You May Also Like: Make Learning Easy with a SaaS Onboarding Video
How Much Does Video Marketing Cost?
The cost of video marketing is also an important consideration. It’s necessary to understand the relationship between the costs involved and your business goals. In most cases, effective video marketing involves both production costs and distribution costs.
- Social Media and YouTube: These platforms can be highly effective for marketing your corporate videos but also require a strategic approach.
- Video Ads: Paid ads can further increase costs, potentially adding $1,000 to $10,000 per month, depending on your target audience size.
Video Marketing Costs Breakdown:
| Cost | Range |
| Video production (per video) | $2,000 – $30,000 |
| Distribution & Promotion | $500 – $5,000 per platform |
| Total monthly investment | $2,500 – $50,000+ |
Exploring Corporate Video Production Rate
The production rate is an important element when one is using the services of a production company. A simple explainer video, for instance, could go as low as $2,000, whereas an in-depth company profile video will range from $15,000 to $50,000.
Selecting the right agency according to your corporate video production rates will ensure that the project is completed according to your expectations without going over budget. Be transparent about the scope of the project to avoid surprise increases in costs.
Can You Control Your Corporate Video Budget?
Your company will be in control of all the costs that accompany making videos. With adequate planning and measures that are considered to be cost-effective, the sky-high cost of the high-quality video produced by your company can be avoided.
Tips for Controlling Costs:
- Stick to the video production package prices provided by different agencies.
- Focus on the necessary elements (scripting, filming, and basic editing).
- Avoid unnecessary special effects unless absolutely necessary.
- Limit travel-related costs by shooting locally.
Breaking Down Video Production Cost per Minute
Yet, another factor is the per-minute cost of video production. This is very beneficial when planning for longer videos or large-scale projects, which may require filming multiple places or production teams.
Cost Estimation per Minute:
- Basic Video Production: $500 – $1,500 per minute of finished video.
- Premium Video Production: $1,500 – $5,000 per minute of video with high-level production and editing.
Video Production Package Prices: Understanding Your Options
When planning corporate videos, many video producers offer video production package prices. Packages may include various elements such as scripting, filming, editing, and post-production services. Choosing the right package can help save on costs while still achieving a high-quality video outcome.
| Package Type | Features Included | Price Range |
| Basic Package | 1-2 minutes of video, basic editing, standard videography | $2,000 – $5,000 |
| Standard Package | 3-4 minutes of video, voiceover, on-location shoot | $5,000 – $10,000 |
| Premium Package | 5+ minutes, multiple locations, advanced post-production | $10,000 – $50,000+ |
Conclusion
Whenever the corporate video cost needs to be weighed, consider not just your business’s requirements and objectives but also ensure excellent returns in terms of increased sales, recognition of brands, and engagement by taking your corporate video production costs seriously and understanding the rates applicable in the production of video cost and promo video price differences.
FAQs
What is a corporate video?
A corporate video is a professionally produced video for business purposes, with corporate video pricing varying based on factors like length and production complexity.
What is corporate videography?
Corporate videography involves filming corporate videos, with corporate videography rates depending on the project scope and expertise required.
What type of video is an example of a corporate video?
Examples include promotional video production and training videos, which have varying costs depending on the quality of the corporate video production.
What is the difference between a brand video and a corporate video?
A brand video is mostly related to emotional storytelling, but the corporate video provides the company’s business-related content; still, the corporate video production rates vary.
How to write a corporate video?
Writing a corporate video involves creating a script that aligns with business goals, which is included in video production package prices.
