In the current technology-driven age, everyone is always looking for ways to communicate complex ideas rapidly and efficiently. Explainer videos made with 2D animation services have proven to be a long-lasting and effective medium.
Whether you are a new or established company, 2D animation offers an effective and captivating way to streamline your message, connect with your target audience, and increase conversions. In this blog, we will discover the importance of 2D animation in explainer videos and the advantages it can bring to your business.
What is a 2D Animated Explainer Video?
A 2D animated explainer video is a short, creative video that combines visuals and storytelling to convey information clearly and concisely. These videos rely on two-dimensional animations to illustrate a concept, service, or product. Businesses often use them to explain complex topics in an easy-to-digest manner.
The appeal of 2D animation lies in its versatility. It can adapt to different tones, from professional and formal to lighthearted and fun, depending on your target audience.
Why Choose 2D Animation for Explainer Videos?
1. Simplifies Complex Ideas
One of the greatest strengths of 2D animation is its ability to simplify complex ideas. In industries such as tech, finance, and healthcare, there’s often a need to explain intricate concepts that could overwhelm the audience if presented through text or static visuals.
2D animation services can break down these complexities into simple, relatable animations that help viewers grasp even the most difficult topics.
For instance, tech companies often use explainer video animation to demonstrate how a software tool works without the jargon or heavy technical details. By visually depicting the key steps, they can walk the audience through a complex process in a way that’s both engaging and easy to understand.
Read also: Ultimate Guide for 2D Animation Services
2. Engages the Audience and Retains Attention
Retaining your audience’s attention can be a challenge in a crowded digital landscape. 2D animation services excel in creating dynamic and eye-catching explainer videos that hold the viewer’s attention from start to finish.
The use of vibrant colors, movement, and interesting characters makes 2D animated explainer videos more engaging than static visuals or lengthy articles.
According to a study by Wyzowl, 44% of viewers retain a message conveyed in a video, compared to just 13% when reading text. This demonstrates the power of video content, particularly animated explainer videos, in ensuring your audience remembers your message.
3. Cost-Effective Production
Compared to 3D animation or live-action videos, 2D animation services are far more budget-friendly. Live-action videos often require significant resources such as actors, equipment, and locations. On the other hand, 2D animation can be produced quickly and with fewer costs while still maintaining a high level of professionalism and creativity.
This makes 2D animation an attractive option for businesses with tighter budgets or those looking for a quick turnaround. You can still create high-quality, impactful explainer video animation without breaking the bank.
Types of Explainer Videos Suited for 2D Animation
1. Product Explainer Videos
These videos are ideal for showing how a product works and highlighting its features and benefits. Custom 2D animations allow you to creatively demonstrate how your product solves a problem or makes life easier for the user.
2. Service Explainer Videos
If your business offers services, 2D animation services can help visually explain the process or value of the service in an engaging way. For example, a software company might use 2D animation to illustrate how their service streamlines business operations.
3. Whiteboard Explainer Videos
These are a subset of explainer videos that use hand-drawn animations on a whiteboard to tell a story or explain a process. They are simple yet highly effective, often used in educational contexts or for breaking down detailed processes. Whiteboard explainer videos can easily be created using 2D animation services.
Versatility Across Platforms
Another reason to consider 2D animation for explainer videos is its versatility across different platforms. Whether you’re sharing your video on social media, embedding it on your website, or using it in presentations, video animation can easily be adapted to fit various formats and platforms. This flexibility ensures that your message can reach a wide audience, no matter where they are consuming your content.
Moreover, with the growing popularity of video content on platforms like Instagram, Facebook, and YouTube, explainer video animation can help increase your visibility and engagement across multiple channels.
How 2D Animation Boosts Conversion Rates
The ultimate goal of any explainer video is to encourage viewers to take action, whether that’s signing up for a service, purchasing a product, or contacting your business for more information. 2D animation services help achieve this by creating engaging and memorable content that prompts viewers to respond.
Videos, in general, are highly effective at boosting conversions. According to research, including a video on a landing page can increase conversion rates by up to 80%. When viewers are engaged by your explainer video animation, they’re more likely to understand the value of your product or service, leading to higher conversions.
Related to the topic: The Rise of Explainer Videos: Why Businesses Can’t Ignore Them
Case Study: How 2D Animation Helps Companies Succeed
Many businesses have experienced success using 2D animation services for their explainer videos. For example, Dropbox famously used a simple, 2D animated explainer video to introduce their cloud storage service. This video helped them achieve rapid growth, gaining millions of users and boosting their revenue.
The key to this success lies in the ability of 2D animation to explain a product in a way that is both engaging and easy to understand. By breaking down complex ideas into simple visuals, businesses can effectively communicate with their audience and drive results.
The Power of 2D Animation in Explainer Videos
To sum up, utilizing 2D animation services is an affordable, flexible, and captivating method to produce explainer videos that connect with your viewers. 2D animated videos are a useful tool for businesses of any size and industry, as they can simplify complex concepts and increase conversions.
If you’re looking to create dynamic, memorable, and effective explainer videos, now is the perfect time to invest in 2D animation services. Get in touch with us today to learn how our expert team can help bring your ideas to life and drive real results for your business.
