Instagram is where trends explode and attention spans shrink. If your video doesn’t hook in seconds, it’s already lost. So, how long of a video can you put on Instagram to actually stop the scroll?
Here’s the breakdown: Reels can go up to 90 seconds, Stories run 15 seconds per clip (but you can chain them), Feed videos stretch to 60 minutes, and Lives can last up to 4 hours. But time alone doesn’t drive engagement, presentation and storytelling do.
So if your Reels feel flat or forgettable, it might be time to rethink the format. Animated Videos can turn your ideas into thumb-stopping content that gets shared, saved, and remembered.
How Long of a Video can you Post on Instagram?
There’s no single exact duration. Below, we’ve broken down the time frames you’re looking for:
Instagram In-Feed Videos: Time Limit and Size Specs
These are the classic square or vertical videos you see while scrolling the feed. Ideal for polished content.
- Length: 3 seconds to 10 minutes for most users
- Size: Up to 4GB
- Format: MP4 or MOV, 1080 x 1350 pixels works best (4:5 ratio)
If you’re verified or a large account, you might get access to videos up to 60 minutes.
Instagram Reels: Quick, Viral, and Limited
Reels are Instagram’s answer to TikTok and short-form storytelling.
- Length: Up to 90 seconds (for most accounts)
- Size: Max 4GB
- Format: 9:16 ratio, 1080 x 1920 pixels
Reels are designed to be quick. The algorithm favors short content that hooks people fast. If you’re thinking about using Reels for your brand, this is where creative animation and 2D Animation really shine. Fast-paced visuals grab attention in the first few seconds.
Instagram Stories: Bite-Sized Updates
Stories are meant to be casual, quick shares. They disappear after 24 hours unless you add them to Highlights.
- Length: Each Story is 15 seconds
- Number: You can add up to 100 stories per day
- Format: 9:16, 1080 x 1920 pixels
If your video is longer than 15 seconds, Instagram will automatically chop it into pieces. But don’t rely on that. It can cut off awkwardly. Edit beforehand for smoother playback.
Instagram Live: Real-Time with Real Limits
Live videos are raw and direct. Great for Q&A, behind-the-scenes, or product drops.
- Length: Up to 4 hours per stream
- Resolution: 720p recommended
- Aspect Ratio: Vertical (9:16)
Live videos can be saved and repurposed later. Chop them up into Reels or Explainer Video content after the fact.
Instagram Video Ads: Specs That Matter
Ads demand precision. These run across Reels, Stories, Feed, and Explore. Each has slightly different specs, but here’s the baseline:
- Length: 3 to 60 seconds for best performance
- Format: 9:16 or 4:5, MP4, max 4GB
- Resolution: At least 1080p
Instagram’s algorithm favors snappy, engaging video ads. That’s where Video Animation comes in. You don’t need a studio. Just need good visuals and clear storytelling.
Hopefully you now understand how long a video can be on Instagram. So what happens if your video hits the limit or goes beyond it? Let’s break that down next.
What If Your Instagram Video Exceeds the Limit?
Instagram will either:
- Cut your video (Reels and Stories)
- Refuse upload (Feed or Ads)
- Lag, compress, or lower quality (especially if it’s too large)
The fix? Trim your video to meet the format. Or break it into chunks. But a better solution is smart editing. When you plan video content using proper types of storyboards, you avoid messy cuts.
How Instagram Video Impacts the Algorithm
Instagram’s algorithm loves:
- High watch time (people watching the whole thing)
- Shares, saves, comments
- Early engagement within the first 60 minutes
Video typically gets 38% more engagement than image posts. That means better reach, more visibility, and more action. And that’s exactly why explainer videos work. They’re not just pretty, they get people to act.
What are the Benefits of Instagram Video Marketing
- More reach: Reels and Lives are prioritized in Explore
- Better engagement: Videos keep users on your content longer
- Stronger branding: Videos let you show personality, not just text
- Sales-friendly: Use product demos or animated tutorials
If you’re selling online or building a personal brand, skipping video is like hiding your best feature.
Instagram Video Best Practices in 2025
- Hook them in the first 3 seconds: Start with motion, text, or emotion
- Use subtitles: 85% of people watch without sound
- Stick to native formats: Don’t repost TikToks with watermark
- Use animation: It’s more affordable than ever and works
- Plan with storyboards: Good videos start with a map
- Keep text short: Focus on one idea per video
Using correct color theory in videos can also help. Color affects mood, energy, and clarity. Using the right palette makes your brand memorable.
Need Help Creating Scroll-Stopping Videos?
At AnimatedVideos.co, we create scroll-stopping animated videos built for Instagram’s fast-paced feed. Whether it’s a 15-second Reel, a punchy product teaser, or a slick Story, our animations grab attention and hold it. We know exactly how long can Instagram videos be across all formats and more importantly, how to make every second count.
Need a 2D animation that highlights your brand’s personality, product benefits, and style in one smooth clip? Our team crafts videos that not only fit Instagram’s rules but outperform the average scroll. Connect with us to create results-driven Reels and Stories that make your audience stop, watch, and remember.
Frequently Asked Questions About Instagram Videos
What’s the maximum length of an Instagram video?
Here's your cheat sheet:
- Reels: up to 3 minutes
- Stories: up to 60 seconds
- In-Feed Video: up to 60 minutes
- Lives: up to 4 hours
- Video Ads: best under 60 seconds If you're posting as a regular user, stick to the 3-minute or 10-minute mark. Verified? Go big with 60-minute uploads.
Can you do videos longer than 90 seconds on Instagram?
If we’re talking Reels then no, the cap was 90 seconds before, but now in 2025, it's extended to 3 minutes. If your content is longer than that and doesn't fit well in Reel format, just post it as a regular video. Or break it into parts. Trust me, people love multi-part series if the hook is good.
Does Instagram allow 10-minute videos?
Yes, especially if you're using regular in-feed video uploads. Most users can post up to 10 minutes, while verified creators can go up to 60. But keep in mind—Instagram prefers short-form for reach. Long videos need to be super engaging to keep viewers watching. Plan it out smartly.
How long is a Reel?
As of 2025, Reels can be up to 3 minutes long. It used to be 90 seconds, but Instagram listened to creators and bumped it. That said, most viral Reels are still short—around 7 to 15 seconds. If you’re using Reels for branding, try starting short and test what keeps people hooked.
What is the Instagram post limit?
Instagram now allows 20 photos or videos in a carousel. There’s no official cap on how many posts per day, but posting too much in one go can hurt engagement. I usually tell people—stick to 1-3 posts per day max. Quality beats quantity.
What size are Instagram Reels?
Shoot your Reels in 1080 x 1920 pixels (that’s a 9:16 ratio). This fills the screen on most phones and gives your video that full-screen immersive feel. Don’t mess with weird sizes—it throws off the whole vibe.
What is the Instagram Reel limit?
Reels max out at 3 minutes now. That's a good thing—it gives more room for storytelling without making people bounce. But don’t force it. If you can say it in 20 seconds, don’t drag it out.
How to make good Reels?
Quick checklist for Reels that actually work:
- Be yourself (people connect with real way more than perfect)
- Use trending sounds and effects
- Keep it snappy
- Add clear text if you're talking fast
- Try transitions—they keep people watching
- Post consistently and review your stats (this part's boring but gold)
Why is my Reel blurry?
Your Reel might look blurry if:
- You uploaded it in low resolution
- The lighting sucked
- Your internet connection lagged during upload
- Instagram compressed the video (it does that sometimes) Make sure to enable "Upload at Highest Quality" in your app settings and always shoot in 1080p. And use good light—it changes everything.
Final Thoughts
If your Instagram videos are not performing, timing might be the problem. Knowing how long can an Instagram video be is key to creating content that fits the platform and holds attention. Every format has its own limit, and getting that right means better reach and engagement.
Once you match the timing with great storytelling, animation, and smart editing, your content stands out. Instead of just posting, you create videos that stop the scroll and turn viewers into real followers.
